PG Certificate Program

in Digital Marketing Strategies

Online | 15 Weeks | $2,250

Become a Leader in Marketing for the digital world!

CJBSEE's academic rigour and expertise in conjunction with UpGrad's online learning experience expertise serves as the foundation for this course on Digital Marketing Strategies. 

To lead in today's dynamic business world, a marketer must know to plan, engage, nurture and acquire its consumers. This integrated understanding needs to be mapped with in-depth knowledge across all the digital platforms of Social, Search, Display, Email, Content Marketing and many more.

With this program, learn to master all these disciplines with practical projects, industry insights and networking collaboration to achieve your business and career goals.

ACADEMIC PARTNER - PG Certification from:

Instructors: Learn from Cambridge Professors and Industry Leaders

      Lecturer, Digital Marketing

                          Shasha Lu

              Jaideep Prabhu

       Professor, Marketing

                      Apurva Chamaria

    Head, VP - Corporate Marketing


              Sakhee Dheer

      Head, Digital Marketing

Cambridge Judge Business School's Executive Education

With more than 800 years of history in educating leaders, Cambridge University is one of the most prestigious universities in the world. It's 31 constituent colleges and 100+ academic departments have educated many notable alumni including 95+ Nobel laureates, 15 Prime ministers, eminent business leaders, mathematicians and many more. 

At the heart of the University is the Cambridge Judge Business School. Established in 1990, CJBS is one of the world's most renowned business schools. Over the last 25+ years, CJBS has been advancing knowledge and leadership through people who leave a mark on the world. 

With a proven record of successful global leaders, CJBS programs ensure that you experience a collaborative and stimulating environment, with learnings that add value to your professional development.

"With on-the-go learning, faculty interactions and practical projects, this course is designed to help you achieve your highest potential in the world of marketing and business."

Kishore Sengupta,

Dean Cambridge Judge Business School Executive Education

Key Program Features

The program brings to you the unique opportunity to learn from acclaimed academia from CJBSEE and leading industry experts along with mentorship and networking opportunities to help you become a leader in your business and marketing.

Strategise by Practical Application

Get profound experience in strategizing and managing digital campaigns through simulations, case studies, and live projects. Learn how to use digital tools for Facebook, Google Analytics & more.

Learn from the Best

Reputed Cambridge Professors and 20+ industry and academic experts have lent their business insights to the curriculum of this program.

Networking & Mentoring

Build a global network of digital evangelists by networking, and collaborate with the best marketing minds in the world in meet ups, group projects and peer to peer reviews.

Program Curriculum

Digital Consumer Behaviour and Digital Landscape

In this module, you will learn about the modern consumer’s psychology, the digital landscape and the changing user consumer behavior and the need to integrate digital behavior into your business strategies.

Marketing Framework in the Digital World

A pre-cursor to learn about the digital marketing technicalities, this module will help you understand the fundamental concepts of Segmentation and Targeting for your brand.

Positioning and Branding in the Digital World

This module will help you identify how the modern digital world can be integrated with the fundamental concepts of Positioning, Branding and Competitive Analysis.

Digital Marketing Essentials: Search

In this module, you will understand different aspects of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing).

This module will make you understand how to engage users via Social Media Marketing and Content Marketing to keep them hooked onto your brand.

Digital Marketing Essentials: Engagement

Digital Marketing Essentials: Nurturing

The essentials of nurturing your leads with the help of Email Marketing, Remarketing, Display Marketing and Mobile Marketing will be covered in depth.

Digital Analytics

Learn how to measure the performance of your marketing activities across all the channels as well as in an integrated fashion.

Integrated marketing strategy

This module will help you in integrating all you channels, business and marketing efforts together across branding and awareness, customer acquisition and nurturing as well as budgeting.

Program Vitals

Program Duration

15 weeks

4 - 6 hours/week

Time Commitment


Program Fee

Get ready to become a leader in the digital world!

Apply now to have a chance to get shortlisted for the January batch